The ejo-connect blog is created jointly by young Rwandans and Germans from the two ejo-connect youth groups. It offers them the opportunity to make their opinions known, to draw attention to current issues that concern them and to make their voices heard. The topics issued in the blog cover a range of political, social and economic issues with a personal touch.
Through the binational approach, readers of the blog are able to follow topics from a broader perspective and are invited to look beyond their own horizen. This is essential in today's globally networked world. In addition, the blog offers readers the chance to gain initial insights into the respective other (national) culture and also to reflect on their own (national) culture.

The blog is primarily addressed to teenagers and young adults from Rwanda and Germany who are interested in socio-critical issues, who have completed a year abroad or an internship in one of the two countries or want to do one in the future, or who simply enjoy learning about other countries and cultures.

According to a survey by Statista, 63 percent of Germans have English language skills in 2020. This is mainly because English has been a compulsory subject at German high schools and (then) middle schools since 1957. Since 1964/65, English has also been introduced as a compulsory subject in Hauptschulen and Realschulen, and since 2006 in elementary schools.
And in Rwanda, too, many people speak English. English has been the official language in Rwanda since 2009. As a result, instruction at elementary school as well as secondary schools is conducted in English.
Therefore, English forms the linguistic link between Germany and Rwanda.